Chapter 7: Integrating Wearables into Virtual Coaching
This chapter will focus on education and validation of health and performance of common wearable biometrics, the development of data-driven programs, and how to leverage wearable data for compliance monitoring and client reinforcement to maintain motivation and retention.

Chapter 8: Selling Virtual Coaching
Understanding individual expertise and personal goals will help fitness professionals develop a niche, unique selling proposition, and pricing model to differentiate from the competition and drive sales.

Chapter 9: Marketing Virtual Coaching
Fitness professionals must be savvy and possess a working knowledge of marketing strategies to attract potential clients. This chapter will review marketing resources, the 4 P’s of marketing, and how to leverage social media and referrals to attract new virtual clients.

• 22 Infographics
• 3 Videos
• 1 Printable Handout